Hi-tech agency The Weber Group Europe has brought in a public
affairs specialist to extend its client services.
Caroline Morris has joined Weber, recently acquired by McCann-Erickson,
from public affairs firm Profile Corporate Communications.
The move comes as clients are increasingly seeking public affairs
capabilities within their existing agencies, rather than appointing a
specialist. ’We are talking about public affairs in the broadest sense -
from community through to legislative work,’ said Morris.
Managing director Greg Levendusky said: ’There is now the opportunity to
take clients into other areas that they may not be working on.’
Morris joins as director of public affairs and aims to turn Weber
Group’s public affairs into a top ten practice in the next three or four
The Weber Group Europe was bought in December last year by McCann
McCann has since bought Ludgate Communications.