US utility PacifiCorp, currently in an agreed take-over bid with
the owner of Eastern Electricity The Energy Group, has hired Brunswick
Public Relations to represent both companies during the
Brunswick was appointed late last week, with a brief to handle investor
and media relations. The Energy Group’s corporate communications agency,
Cardew and Co, will continue to advise the company.
The Energy Group, a British company which owns Eastern Electricity and
coal miner Peabody, de-merged from Hanson in February. Cardew handled
public relations for the group during the demerger.
Cardew was contractually prevented from advising both companies involved
in the take-over.
It has an agreement with another utility client, Southern Company of
Atlanta Georgia, that it will not represent other US utilities.
It is thought that the contract will last for around two months.
No one at Brunswick was available for comment at the time of going to