Ware Anthony Rust appointed as retained PR agency by Merial Animal Heath

Ware Anthony Rust's specialist agriculture and food agency Chamberlain has been appointed by animal health firm Merial as its retained PR agency for the UK and Ireland.

Animal health brief: win for WAR
Animal health brief: win for WAR

The appointment, which follows a competitive pitch process, will lead to Ware Anthony Rust's involvement in all Merial's livestock products, including its blue tongue vaccine BTVPUR AlSap 8.

In addition to the retained account, Ware Anthony Rust will develop other PR support programmes. The agency has previously provided Merial with PR support on its CIRCOVAC® pig vaccine.

The new account sits alongside existing clients for the agency which include Dow AgroSciences, the Agricultural Industries Confederation, GrowHow, RECO, HGCA and EBLEX.



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