Sports giant Nike has poached Manning Selvage and Lee chairman and
CEO Kirk Stewart to the newly-created global post of vice president of
Stewart will be one of ten managers to report directly to Nike president
and chief executive Thomas Clarke.
’With the success that the company has had it realises that it has to
deal with a variety of issues, like labour practices, that now impact
the corporation,’ said Stewart.
Nike, which claims to be the biggest sports brand in the world, has
succeeded in attracting a great deal of publicity through its
sponsorship of top sports stars, such as basketball player Michael
Jordan and golfer Tiger Woods. However it has recently had to fight off
press allegations that it uses cheap Asian labour to make its sporting
Stewart’s 16-year career at MS&L included being director of its Los
Angeles office, president of the US operation and president and CEO of
the global firm, before becoming chairman. His surprise departure comes
just weeks after MS&L launched its new ’preference creation’ global
strategy. (PR Week, 23 May).
Stewart’s successor at MS&L is Louis Capozzi, currently executive vice
president and worldwide director of creative and strategic planning. He
becomes the fifth chief executive in the firm’s 60 year history.
Capozzi’s experience includes corporate and brand positioning, crisis
management and marketing communications.