Diary: It’s sofa, so good for Essex Furniture’s record bid

Charles Barker creative director Steve Gebbett was recently given the task of launching new client Essex Furniture’s sofa hotline, which customers can use to order a settee over the phone.

Charles Barker creative director Steve Gebbett was recently given

the task of launching new client Essex Furniture’s sofa hotline, which

customers can use to order a settee over the phone.



To generate media coverage, Gebbett advised Essex to build the world’s

longest sofa for a press launch. A few days later a 42ft-long recliner

appeared in London with Essex Furniture proclaiming it the world’s

longest in a bid to qualify for the Guinness Book of Records.



Things threatened to turn nasty though when a rival sofa firm,

Shrewsbury-based Express Furniture claimed to have constructed a 47ft

sofa.



The situation has developed into a fully fledged war of the sofas with

Gebbett heroically defending his client’s furniture: ’Our sofa qualifies

for the Guinness record because it’s a single structural design. There

was an article in the Shrewsbury Chronicle which said their settee was

41ft. They strapped a bit extra on overnight. Anybody can do that.’



Gebbett is confident that his client’s sofa will be ratified as the

world’s longest in due course. In the meantime he’s offering you lucky

readers first chance to bid for the giant sofa which Essex Furniture is

selling off for charity. Any offers?



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