I couldn’t help casting an apprehensive eye over the decision made
by Women in PR to invite Alan Clarke to be guest speaker at its annual
Alan Clarke MP, in a room full of glamorous PR ladies with his
What were they thinking? Well it turned out to be a wise decision as the
old rogue spoke eloquently on his experiences of media and PR advisers
to the 90 women assembled at Conran’s Bluebird Club in Chelsea.
It transpires that Clarke thinks that PR advice is essential in
political circles: ’Image consultancy is absolutely central to the
projection of individuals in politics,’ he said.
Perhaps this has something to do with his views on the press: ’I believe
that the press can be damaging when it treats issues with regard to
whether or not they can boost circulation.’
He then emphasised that PR is vital because of the ’personal cruelty of
the press when it pursues political individuals in a cruel and
Having entertained the assembled ladies Clarke didn’t let himself down
with any inappropriate behaviour.
’He was impeccable, the perfect gentleman,’ says Susan Hardwick,
president of Women in PR.