Diary: This old dog can still teach a few tricks about media handling

I couldn’t help casting an apprehensive eye over the decision made by Women in PR to invite Alan Clarke to be guest speaker at its annual lunch.

I couldn’t help casting an apprehensive eye over the decision made

by Women in PR to invite Alan Clarke to be guest speaker at its annual

lunch.



Alan Clarke MP, in a room full of glamorous PR ladies with his

reputation?



What were they thinking? Well it turned out to be a wise decision as the

old rogue spoke eloquently on his experiences of media and PR advisers

to the 90 women assembled at Conran’s Bluebird Club in Chelsea.



It transpires that Clarke thinks that PR advice is essential in

political circles: ’Image consultancy is absolutely central to the

projection of individuals in politics,’ he said.



Perhaps this has something to do with his views on the press: ’I believe

that the press can be damaging when it treats issues with regard to

whether or not they can boost circulation.’



He then emphasised that PR is vital because of the ’personal cruelty of

the press when it pursues political individuals in a cruel and

vindictive way.’



Having entertained the assembled ladies Clarke didn’t let himself down

with any inappropriate behaviour.



’He was impeccable, the perfect gentleman,’ says Susan Hardwick,

president of Women in PR.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.