Diary: Trusler makes the ultimate sacrifice towards increasing Shandwick profits

According to insiders at Shandwick, or rather International Public Relations as the parent company is now known, recently departed executives Colin Trusler and Dermot McNulty were given only a couple of weeks’ notice before they left. Lord Chadlington only started work on the restructuring after Christmas, with BG deputy chairman and fellow International PR board member Philip Rogerson as his sole confidant. The move seems to have been almost as much of a surprise to Trusler and McNulty as it was to PR and City observers.

According to insiders at Shandwick, or rather International Public

Relations as the parent company is now known, recently departed

executives Colin Trusler and Dermot McNulty were given only a couple of

weeks’ notice before they left. Lord Chadlington only started work on

the restructuring after Christmas, with BG deputy chairman and fellow

International PR board member Philip Rogerson as his sole confidant. The

move seems to have been almost as much of a surprise to Trusler and

McNulty as it was to PR and City observers.



McNulty was presiding over healthy annual increases from Shandwick’s

world-wide operations, and Trusler had been promoted to a new job,

although the news was rather drowned by the kerfuffle over reports that

Shandwick was in negotiations with True North.



This month Trusler was due to give up his role as chief executive of

Shandwick UK, to take up a new, global role within the organisation as

group operations director.



In this new role, Trusler was to be responsible for identifying which

Shandwick businesses were performing badly and taking whatever measures

were necessary to bring them back to profitability.



Ironic then that Trusler and his chief executive should be the first

victims of cost cutting exercises at International PR.



According to last year’s annual report McNulty pocketed pounds 500,000

in salary, benefits and bonuses. No doubt things will be a little

tighter next year.



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