The football hard-man-turned-actor is the bookies’ favourite to win the seventh and final series of the show.
Ladbrokes spokesman David Williams said: ‘Vinnie looks like the perfect Big Brother star. He's got attitude, personality and is likely to shake the house to its foundations.’
Co-founder Jonathan Hackford will be handling the account at Hackford Jones. He said: ‘Vinnie’s American management contacted us late last week to say they would like to bring on board a publicist to handle Vinnie’s UK profile and upcoming Celebrity Big Brother appearance. I met with him before he went into the house and we’re handing media enquiries as of today.’
Jones is the highest paid housemate according to the News of the World. The tabloid reported he is being paid £350,000 for taking part – twice as much as last year's eventual winner Ulrika Jonsson. Other contestants on this year’s Celebrity Big Brother include actor Stephen Baldwin, rapper Lady Sovereign and former Dynasty star Stephanie Beacham.
Earlier this year, X Factor judge Louis Walsh and Big Brother presenter Davina McCall called in Hackford Jones to handle their personal profiles. The agency was also taken on by Alexandra Burke, after she won X Factor last year.