BORDER LINES: LONDON - Interoute connection for Prowse

Expanding telecom operator Interoute has hired Peter Prowse Associates to handle its pan-European PR. PPA will co-ordinate media relations in the UK, Germany, France, Spain, Portugal, Switzerland, Denmark and Belgium.

Expanding telecom operator Interoute has hired Peter Prowse

Associates to handle its pan-European PR. PPA will co-ordinate media

relations in the UK, Germany, France, Spain, Portugal, Switzerland,

Denmark and Belgium.



Interoute, formed in 1995, offers call services to business users. Peter

Prowse, PPA MD, said: ’Now is a good time to launch a PR campaign

because there is a large amount of media interest in telecoms,

particularly in European markets which have been deregulated for the

first time such as France and Germany.’



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