BORDER LINES: ATHENS - Lavetsis heads Greek PR body

HEPRA, the Hellenic PR Association, has appointed John Lavetsis as its new president. Lavetsis, chairman and general manager of Athens agency Antenna PR, replaces Alexander Borobokas of Borobokas Communications.

HEPRA, the Hellenic PR Association, has appointed John Lavetsis as

its new president. Lavetsis, chairman and general manager of Athens

agency Antenna PR, replaces Alexander Borobokas of Borobokas

Communications.



HEPRA has 380 members from both in-house departments and agencies. Last

year a breakaway group of seven PR agencies set up the Association of PR

Agencies of Greece in recognition of the increasing number of agencies

in the region.



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