HEPRA, the Hellenic PR Association, has appointed John Lavetsis as
its new president. Lavetsis, chairman and general manager of Athens
agency Antenna PR, replaces Alexander Borobokas of Borobokas
HEPRA has 380 members from both in-house departments and agencies. Last
year a breakaway group of seven PR agencies set up the Association of PR
Agencies of Greece in recognition of the increasing number of agencies
in the region.