BORDER LINES: PARIS - Self Image drops its slice of Apple

Apple France is seeking a corporate and product PR agency for the French market after being dropped by its incumbent Self Image. Neither party would give an official reason for ending the contract. The move coincides with, but is unrelated to, Apple appointing Bite Communications to advise on European PR. Bite already holds Apple’s UK account. It will not run PR in local markets, except where there is no local agency in smaller markets like Denmark.

Apple France is seeking a corporate and product PR agency for the

French market after being dropped by its incumbent Self Image. Neither

party would give an official reason for ending the contract. The move

coincides with, but is unrelated to, Apple appointing Bite

Communications to advise on European PR. Bite already holds Apple’s UK

account. It will not run PR in local markets, except where there is no

local agency in smaller markets like Denmark.



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