SPAIN: Burson-Marsteller’s Barcelona managing director Pablo
Llorens and corporate communications director Alejandro Daroca, have
left the agency after disagreements over B-M’s Europe-wide policy of
pursuing international clients at the expense of local clients.
B-M offices across Europe have been told to refuse clients which bring
in fees of less than US dollars 50,000 and are unlikely to grow across
countries or use more of the agency’s expertise, and to concentrate on
international and large national businesses.
The Barcelona and Madrid offices have since lost at least four national
clients, including payment card company Quatro B; pharmacists’
association Colegio de Farmaceuticos de Madrid.
Daroca has joined rival agency Communicacion Empresarial and Llorens has
not yet announced his plans.