INTERNATIONAL: B-M loses two senior players

SPAIN: Burson-Marsteller’s Barcelona managing director Pablo Llorens and corporate communications director Alejandro Daroca, have left the agency after disagreements over B-M’s Europe-wide policy of pursuing international clients at the expense of local clients.

SPAIN: Burson-Marsteller’s Barcelona managing director Pablo

Llorens and corporate communications director Alejandro Daroca, have

left the agency after disagreements over B-M’s Europe-wide policy of

pursuing international clients at the expense of local clients.



B-M offices across Europe have been told to refuse clients which bring

in fees of less than US dollars 50,000 and are unlikely to grow across

countries or use more of the agency’s expertise, and to concentrate on

international and large national businesses.



The Barcelona and Madrid offices have since lost at least four national

clients, including payment card company Quatro B; pharmacists’

association Colegio de Farmaceuticos de Madrid.



Daroca has joined rival agency Communicacion Empresarial and Llorens has

not yet announced his plans.



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