INTERNATIONAL: Picard takes command of Shell’s PR enterprise

HAMBURG: Deutsche Shell, the German subsidiary of oil group Royal Dutch Shell, has appointed Klaus Picard as director of communications following the retirement of previous communications director Klaus-Peter Johannsen.

HAMBURG: Deutsche Shell, the German subsidiary of oil group Royal

Dutch Shell, has appointed Klaus Picard as director of communications

following the retirement of previous communications director Klaus-Peter

Johannsen.



Picard has been with Deutsche Shell for 15 years and prior to his

promotion was brand communications manager. He assumes overall

responsibility for a department of 27 people and reports to board

director Fritz Vahrenholt who is responsible at board level for

environmental and health issues andpublic relations work.



Hamburg-based Deutsche Shell’s communications department includes

dedicated external, internal and government relations teams. It also

produces studies on German energy demand and potential social investment

projects.



Most PR is handled in-house but Deutsche Shell retains German agency Its

as an external consultancy.



Shell has faced a number of contentious public relations issues in

recent years, including fall-out from the Brent Spar incident, which led

to a fall in retail petrol sales. It also ran into controversy over

attempts to impose conditions on petrol station tenants over selection

and pricing of goods in Shell shops.



Deutsche Shell owns 1,700 petrol stations and has considerable

investments in chemicals, gas and ceramics. It has also embarked on a

series of modifications to its oil plants and is investing heavily in

renewable energy research.



The group is Germany’s fourth largest foreign-owned company with 1996

turnover of almost pounds 4 billion and employs around 2,700 people.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.