INTERNATIONAL: Eurofighter appoints Carr as its PR top gun

MUNICH: Eurofighter, a consortium formed to manufacture the combat aircraft of the same name, has hired a communications team to promote the newly launched plane.

MUNICH: Eurofighter, a consortium formed to manufacture the combat

aircraft of the same name, has hired a communications team to promote

the newly launched plane.



Charles Carr has been appointed vice-president of communications and

will be based in Munich, Germany. He joins from Matra-BAe Dynamics, an

Anglo-French joint venture aerospace company, where he was head of

public affairs. Previously he worked with British Aerospace

Dynamics.



Carr will oversee an initial team of two, which includes newly-appointed

head of PR Wolfdietrich Hoeveler, who joins from German aerospace

publication Flug Review, where he was editor-in-chief from 1994.

Previously Hoeveler worked for the magazine Luftwaffe Forum. He also

worked for the German ministry of Defence’s Luftwaffe press office.



The PR team will co-ordinate communications for the Eurofighter

consortium, which is made up of Daimler-Benz Aerospace of Germany,

British Aerospace, Italian group Alenia Aerospazio and state-owned

Construcciones Aeronauticas SA of Spain.



In December 1992, Eurofighter hired Euro RSCG to handle its public

relations, advertising and marketing. The agency is establishing

dedicated press offices in each partner country. Euro RSCG uses Biss

Lancaster in the UK, ABC in Germany, Agenpress in Italy and Ruiz Nicoli

in Spain.



The in-house team and Euro RSCG will raise awareness of the product

among potential buyers and will target the general public in countries

interested in acquiring the fighter, to promote the need for investment

in military technology.



At the end of last month Eurofighter signed a contract to produce 620

aircarft. The UK has ordered 232, Germany 180, Italy 121, and Spain 87.



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