The Construction Industry Research and Information Association
(CIRIA), which produces best practice guides for builders, has hired
Oakes Bacot PR to relaunch its corporate identity.
The association, which will update its 30-year-old logo as part of the
relaunch, is attempting to update its image. The relaunch could also
help the association fight off competitors like the Building Research
This is the first time that the CIRIA, which produces 50 or more best
practice guides a year, has brought in an outside agency.
Oakes Bacot will relaunch the association to the building trade press
and its members. The agency pitched agains two agencies, including
Citigate Westminster, for the project. The association did not have an