Oakes Bacot lays foundations for new CIRIA image

The Construction Industry Research and Information Association (CIRIA), which produces best practice guides for builders, has hired Oakes Bacot PR to relaunch its corporate identity.

The Construction Industry Research and Information Association

(CIRIA), which produces best practice guides for builders, has hired

Oakes Bacot PR to relaunch its corporate identity.



The association, which will update its 30-year-old logo as part of the

relaunch, is attempting to update its image. The relaunch could also

help the association fight off competitors like the Building Research

Establishment.



This is the first time that the CIRIA, which produces 50 or more best

practice guides a year, has brought in an outside agency.



Oakes Bacot will relaunch the association to the building trade press

and its members. The agency pitched agains two agencies, including

Citigate Westminster, for the project. The association did not have an

incumbent agency.



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