Lagae to exercise The Body Shop’s global PR muscle

Didier Lagae, former external communications manager for Levi Strauss in Europe, Africa and the Middle East, has joined The Body Shop as head of media and external relations. Lagae, who reports to head of communications Marina Galanti, will direct an 18-strong team.

Didier Lagae, former external communications manager for Levi

Strauss in Europe, Africa and the Middle East, has joined The Body Shop

as head of media and external relations. Lagae, who reports to head of

communications Marina Galanti, will direct an 18-strong team.



’Traditionally the company has focused on corporate communications for

the UK media,’ Lagae said. He added that The Body Shop, which operates

in 47 markets, was now keen to adopt a global approach to

communications.



Lagae will oversee the media relations team, the two-person product

publicity team and internal communications, which is split between

franchisee communications and direct employee communications.



The retailer is launching a series of new products this year, including

the hemp range of skin products in March and the bergamot range in

April.



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