Didier Lagae, former external communications manager for Levi
Strauss in Europe, Africa and the Middle East, has joined The Body Shop
as head of media and external relations. Lagae, who reports to head of
communications Marina Galanti, will direct an 18-strong team.
’Traditionally the company has focused on corporate communications for
the UK media,’ Lagae said. He added that The Body Shop, which operates
in 47 markets, was now keen to adopt a global approach to
Lagae will oversee the media relations team, the two-person product
publicity team and internal communications, which is split between
franchisee communications and direct employee communications.
The retailer is launching a series of new products this year, including
the hemp range of skin products in March and the bergamot range in