BDB poised to announce PR agency for its launch

British Digital Broadcasting (BDB) is poised to appoint a PR agency to support its launch in the latter half of 1998.

British Digital Broadcasting (BDB) is poised to appoint a PR agency

to support its launch in the latter half of 1998.



BDB is a joint venture between TV companies Carlton and Granada, and

along with BSkyB and BBC/Flextech, will be one of the larger digital

broadcasters.



BDB plans to operate at least 15 channels, 12 as a basic subscription

package and three extra premium channels. BSkyB is planning a June

launch for its 200 channel package.



Last week BDB confirmed Abbott Mead Vickers BBDO as the agency appointed

to handle its advertising.



BDB’s head of communications George Bridges refused to reveal details of

the PR account’s pitching process, but the company is thought to have

seen around five agencies.



’The appointed agency will support the marketing functions, working very

closely with AMV, to ensure they are sending out the same messages’ said

Bridges.



The key message will be that digital television is the easy way to

benefit from multi-channel TV, emphasising its ’no dish, no cable’

selling point.



BDB’s marketing drive is being led by marketing director Anthony

Sethill, former executive director of Amstrad. Sethill joined the

Carlton/Granada venture in January and has a place on the BDB board.



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