British Digital Broadcasting (BDB) is poised to appoint a PR agency
to support its launch in the latter half of 1998.
BDB is a joint venture between TV companies Carlton and Granada, and
along with BSkyB and BBC/Flextech, will be one of the larger digital
BDB plans to operate at least 15 channels, 12 as a basic subscription
package and three extra premium channels. BSkyB is planning a June
launch for its 200 channel package.
Last week BDB confirmed Abbott Mead Vickers BBDO as the agency appointed
to handle its advertising.
BDB’s head of communications George Bridges refused to reveal details of
the PR account’s pitching process, but the company is thought to have
seen around five agencies.
’The appointed agency will support the marketing functions, working very
closely with AMV, to ensure they are sending out the same messages’ said
The key message will be that digital television is the easy way to
benefit from multi-channel TV, emphasising its ’no dish, no cable’
BDB’s marketing drive is being led by marketing director Anthony
Sethill, former executive director of Amstrad. Sethill joined the
Carlton/Granada venture in January and has a place on the BDB board.