Sharpe-Newton quits CNN post

CNN’s PR chief for Europe, the Middle East and Africa, Geraldine Sharpe-Newton, is leaving to establish her own consultancy after a restructure at the news company and its parent, Turner Broadcasting, left her responsibilities significantly cut back.

CNN’s PR chief for Europe, the Middle East and Africa, Geraldine

Sharpe-Newton, is leaving to establish her own consultancy after a

restructure at the news company and its parent, Turner Broadcasting,

left her responsibilities significantly cut back.



Sharpe-Newton originally took on responsibility for overseeing

communications for CNN International, Turner International and Turner

Entertainment Group, which includes TNT and Cartoon Networks, in May

1995. She had joined the company a year earlier.



Last year the news and entertainment operations were separated, and the

Asian operations also became a separate business, so that

Sharpe-Newton’s remit was cut back to cover the news operations in

Europe, the Middle East and Africa. She retained her title of senior

vice president of international PR for Turner Broadcasting System Europe

and CNN International.



As a result of the reorganisation Sharpe-Newton is not being directly

replaced. The company no longer requires a senior strategic player. The

top PR job will go to PR director Nigel Pritchard, who becomes vice

president CNN International, public relations.



Pritchard will report to Nan Richards, executive vice president, CNN

News Networks for Europe, the Middle East and Africa, as Sharpe-Newton

also did.



Sharpe-Newton told PR Week she felt the time was right for independent

strategic consultants and she hoped to attract a select number of

clients looking for an international focus or to move into developing

markets.



She is in discussion with Turner Broadcasting and CNN regarding a number

of consultancy projects.



’I’ve worked inside media organisations for such a large part of my

career that I understand the machinations of those organisations and the

business that drives them,’ Sharpe-Newton said.



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