CNN’s PR chief for Europe, the Middle East and Africa, Geraldine
Sharpe-Newton, is leaving to establish her own consultancy after a
restructure at the news company and its parent, Turner Broadcasting,
left her responsibilities significantly cut back.
Sharpe-Newton originally took on responsibility for overseeing
communications for CNN International, Turner International and Turner
Entertainment Group, which includes TNT and Cartoon Networks, in May
1995. She had joined the company a year earlier.
Last year the news and entertainment operations were separated, and the
Asian operations also became a separate business, so that
Sharpe-Newton’s remit was cut back to cover the news operations in
Europe, the Middle East and Africa. She retained her title of senior
vice president of international PR for Turner Broadcasting System Europe
and CNN International.
As a result of the reorganisation Sharpe-Newton is not being directly
replaced. The company no longer requires a senior strategic player. The
top PR job will go to PR director Nigel Pritchard, who becomes vice
president CNN International, public relations.
Pritchard will report to Nan Richards, executive vice president, CNN
News Networks for Europe, the Middle East and Africa, as Sharpe-Newton
Sharpe-Newton told PR Week she felt the time was right for independent
strategic consultants and she hoped to attract a select number of
clients looking for an international focus or to move into developing
She is in discussion with Turner Broadcasting and CNN regarding a number
of consultancy projects.
’I’ve worked inside media organisations for such a large part of my
career that I understand the machinations of those organisations and the
business that drives them,’ Sharpe-Newton said.