Agencies vie to push Calor’s core activities

Calor Gas, which distributes liquified petroleum gas, has invited six agencies to pitch for a consumer and trade account in a bid to give greater focus to its core activities. The agency, due to be appointed in the first week of March, will handle campaigns for the domestic and commercial markets.

Calor Gas, which distributes liquified petroleum gas, has invited

six agencies to pitch for a consumer and trade account in a bid to give

greater focus to its core activities. The agency, due to be appointed in

the first week of March, will handle campaigns for the domestic and

commercial markets.



The company has retained the GCI Group to handle its corporate relations

for the last two years, but the agency’s contract expires at the end of

February.



GCI deputy managing director Nicholas Walters explained that Calor Gas’

requirements have changed following its acquisition by Dutch food and

energy company SHV in October 1996, and the company’s relocation from

Slough to Leamington Spa. ’It is keen to work with a smaller, local

agency,’ he said.



GCI continue to work with Calortex, the domestic market joint venture

between Texaco and Calor Gas, which retains a 16.7 per cent holding in

Calortex.



Calor Gas has recently expanded its in-house team with the hiring of

Kirsty Brown as PR executive. Brown reports to Calor’s group corporate

affairs manager Andrew Ford.



Key Communications continues to handle Calor’s business-to-business

work, while Grandfield is retained for public affairs.



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