Calor Gas, which distributes liquified petroleum gas, has invited
six agencies to pitch for a consumer and trade account in a bid to give
greater focus to its core activities. The agency, due to be appointed in
the first week of March, will handle campaigns for the domestic and
The company has retained the GCI Group to handle its corporate relations
for the last two years, but the agency’s contract expires at the end of
GCI deputy managing director Nicholas Walters explained that Calor Gas’
requirements have changed following its acquisition by Dutch food and
energy company SHV in October 1996, and the company’s relocation from
Slough to Leamington Spa. ’It is keen to work with a smaller, local
agency,’ he said.
GCI continue to work with Calortex, the domestic market joint venture
between Texaco and Calor Gas, which retains a 16.7 per cent holding in
Calor Gas has recently expanded its in-house team with the hiring of
Kirsty Brown as PR executive. Brown reports to Calor’s group corporate
affairs manager Andrew Ford.
Key Communications continues to handle Calor’s business-to-business
work, while Grandfield is retained for public affairs.