GLE turns to PR to promote its commercial capabilities

Greater London Enterprise (GLE), a consultancy group which promotes economic development in London, is seeking a PR agency to promote it in the run-up to the proposed establishment of a Greater London Authority in 2000.

Greater London Enterprise (GLE), a consultancy group which promotes

economic development in London, is seeking a PR agency to promote it in

the run-up to the proposed establishment of a Greater London Authority

in 2000.



The group has seen pitches from two agencies and chief executive David

Walburn is expected to make a decision next week.



GLE, as the Greater London Enterprise Board, used to be part of the

Greater London Council (GLC). In 1986, when the GLC was abolished, GLE

passed into the private sector under the ownership of a consortium of

London boroughs, and has since straddled the public and private sectors,

providing economic consultancy mainly to the public sector.



GLE’s PR brief will be to communicate its importance as a commercial

organisation in its own right at a time when the role of the London

authority is being discussed. The authority’s initial remit under the

Government’s Greater London Authority (referendum) Bill covers economic

development and regeneration, planning, transport, environmental

protection, police and fire service. Greg Clark, director of economic

development at GLE, said: ’It’s important that people understand we’re a

commercial organisation.’



A referendum on the Government’s proposals for an elected mayor and

separately elected assembly - the two main constituents of the GLA -

will be held on 7 May.



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