Tim Lewis, director and founder of Charles Barker’s youth marketing
arm Slam, has left the agency to set up sponsorship and events
specialist agency Synapse Communication.
Lewis’ former number two Deirdre Murphy will replace him as head of the
five-strong Slam team. Account executive Greg Moore is also leaving Slam
to join Synapse Communication.
Lewis has negotiated with Charles Barker to take on a number of clients,
including the Starsky and Hutch nightclub and adult entertainment ’18
Murphy said she did not expect to make any immediate recruitment as
staff levels were boosted by the arrival of account manager Kevin
Redfern in December. Redfern joined from Richard Mulcaster and
Murphy said that she wanted the youth focus of the division to broaden
to include lifestyle and entertainment. She cited Slam’s recent
appointment by BMG Interactive to promote the computer game ONE as an
example of the division’s expertise.
Lewis is currently on holiday and unavailable for comment. Agency chief
executive Tim Sutton said he was sorry to lose Lewis, who he said has an
entrepreneurial nature and wanted the opportunity to run his own
Murphy joined Slam from Jackie Cooper a year ago with a remit to develop
new business. In the last year Slam has signed up Carlton Home
Entertainment, IBM’s reference software and property company Metropolis