Julia Hobsbawm, founder of Hobsbawm Macaulay Communications, has
been hired to give strategic PR advice to the Independent’s
newly-appointed editor Rosie Boycott.
Boycott, editor of the Independent on Sunday, took over the seven-day
operation at the end of January following Andrew Marr’s departure.
Hobsbawm has been retained by Independent’s parent company, Newspaper
Publishing, which is part-owned by the Mirror Group.
Hobsbawm already works for former Independent editor Ian Hargreaves -
now editor of the New Statesman. She will help Boycott devise a
communications plan for the newspaper. Hobsbawm will talk to journalists
to identify current and upcoming work which can be promoted. ’I have a
roving creative brief,’ she said. She will not act as a
The Independent’s PR is handled by the Mirror Group’s four-strong
corporate communications team, headed by corporate communications
director Kirsty Macmaster.
The group has retained Charles Barker since the Independent’s relaunch