Pottinger in the frame as Lowe reclaims name

Chime Communications is to re-name all its Lowe Bell subsidiaries as Bell Pottinger from next month. The change is in response to demands from Sir Tim Bell’s former business partner, Frank Lowe, that his name be dropped.

Chime Communications is to re-name all its Lowe Bell subsidiaries

as Bell Pottinger from next month. The change is in response to demands

from Sir Tim Bell’s former business partner, Frank Lowe, that his name

be dropped.



Lowe Bell Good Relations, for example, will be renamed Bell Pottinger

Good Relations.



The new name acknowledges Piers Pottinger, who is deputy chairman of

Chime Communications, the Lowe Bell holding company, and joint chief

executive of Lowe Bell Communications.



Pottinger and Bell bought Lowe Bell from ad agency Lowe Howard-Spink in

1989. Bell and Frank Lowe, now chairman and chief executive of Lowe

Group, established the first Lowe Bell company in 1985 under the

auspices of Lowe Howard-Spink.



Just before Christmas last year Lowe Group, the parent company of Lowe

Howard Spink, issued a writ demanding the Lowe name be dropped.



The company held a 20 per cent stake in Lowe Bell at the time of the

buy-out, but that stake has now dwindled to around three per cent.



Lowe originally requested that his name be dropped in August of last

year. The request predates Chime’s acquisition of advertising agency

HHCL.



The acquisition marked Chime’s first venture into advertising, and was

cited as a reason for Lowe’s request for the return of his name.



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