It’s been a frenetic couple of weeks for London based travel PR
agency Press Office Limited. The agency, headed by its founder
Shelley-Anne Claircourt, has been handling Earl Spencer’s media
relations since the death of his sister Diana, Princess of Wales.
’We’ve handled around 500 calls from journalists from all over the
world,’ Claircourt tells me. ’I thought that media interest would start
to wane after the funeral but it has been as strong as ever.’
The agency has worked for Spencer for two-and-a-half years, promoting
the Althorp estate as a conference facility, among other tasks.
The account turned swiftly into crisis management on the Sunday two
weeks ago when news broke of Diana’s death.
’We have had a difficult role to play, admitted Claircourt. ’We’ve been
trying not to resort to ’no comment’, but the media have to realise the
personal nature of the story and the difficulty of the Earl’s position.’