Diary: Travel PR firm steps in to help Earl Spencer

It’s been a frenetic couple of weeks for London based travel PR agency Press Office Limited. The agency, headed by its founder Shelley-Anne Claircourt, has been handling Earl Spencer’s media relations since the death of his sister Diana, Princess of Wales.

It’s been a frenetic couple of weeks for London based travel PR

agency Press Office Limited. The agency, headed by its founder

Shelley-Anne Claircourt, has been handling Earl Spencer’s media

relations since the death of his sister Diana, Princess of Wales.



’We’ve handled around 500 calls from journalists from all over the

world,’ Claircourt tells me. ’I thought that media interest would start

to wane after the funeral but it has been as strong as ever.’



The agency has worked for Spencer for two-and-a-half years, promoting

the Althorp estate as a conference facility, among other tasks.



The account turned swiftly into crisis management on the Sunday two

weeks ago when news broke of Diana’s death.



’We have had a difficult role to play, admitted Claircourt. ’We’ve been

trying not to resort to ’no comment’, but the media have to realise the

personal nature of the story and the difficulty of the Earl’s position.’



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