A glittering new career in healthcare public relations seemed a
good step for Dr Clinton Gormley.
Having just joined Consolidated Communications as a full time medical
consultant to the agency’s new consumer healthcare division, he thought
he might escape the stethoscopes, thermometers and hypochondriacs that
characterise the daily grind of a busy doctor. But little did he know
that his medical skills would be called upon so quickly after
Consolidated client David Ramsbottom from Virgin Direct had come for a
meeting with the agency but was suffering from blocked ears.
He was due to fly out on holiday the next day and had an appointment
with a doctor to have his ears treated, but the appointment clashed with
the Consolidated meeting.
Rather than cut the meeting short, Consolidated’s managing director
Alastair Gornall called in Dr Gormley with instructions to put his white
coat back on and cure the patient’s pain.
The doctor organised the relevant equipment and, ten minutes later, had
syringed Ramsbottom’s ears and sent him off on holiday.
’I suppose this means I’m a proper spin doctor now,’ said Gormley.