Diary: Consolidated doctor proved to be a real hearing aid for an aurally fixated client

A glittering new career in healthcare public relations seemed a good step for Dr Clinton Gormley.

A glittering new career in healthcare public relations seemed a

good step for Dr Clinton Gormley.



Having just joined Consolidated Communications as a full time medical

consultant to the agency’s new consumer healthcare division, he thought

he might escape the stethoscopes, thermometers and hypochondriacs that

characterise the daily grind of a busy doctor. But little did he know

that his medical skills would be called upon so quickly after

joining.



Consolidated client David Ramsbottom from Virgin Direct had come for a

meeting with the agency but was suffering from blocked ears.



He was due to fly out on holiday the next day and had an appointment

with a doctor to have his ears treated, but the appointment clashed with

the Consolidated meeting.



Rather than cut the meeting short, Consolidated’s managing director

Alastair Gornall called in Dr Gormley with instructions to put his white

coat back on and cure the patient’s pain.



The doctor organised the relevant equipment and, ten minutes later, had

syringed Ramsbottom’s ears and sent him off on holiday.



’I suppose this means I’m a proper spin doctor now,’ said Gormley.



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