What The Papers Say: Life PR takes a frank look at what’s in a name

The news that Lynne Franks PR is to change its name to Life PR attracted modest attention from the trendier end of the broadsheet spectrum and just a one broadcast item this week.

The news that Lynne Franks PR is to change its name to Life PR

attracted modest attention from the trendier end of the broadsheet

spectrum and just a one broadcast item this week.



None of the journalists could resist the Absolutely Fabulous connection,

a brand probably as well known as many of the agency’s clients. Chief

executive Samantha Royston articulated the rationale for the change,

successfully varying her message from paper to paper. ’This isn’t merely

a job - it’s a way of life’, the Observer quoted her as saying. Only the

Guardian refused her a name-check, seemingly relying on the name of

Lynne Franks and a photo of Edina and Patsy as the pulling power for the

readers’ attention.



Emma Cook, writing in the Independent, compared the need for change to

that of Ratners trying to distance itself from its founder and brought

in Stefano Hatfield from Campaign, to voice the concern that: ’Froth and

Bubble (clever pun there) doesn’t help you with the more sober

clients’.



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com



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