PR EUROPE: LONDON - Johnson King forges Foundry deal

Hi-tech agency Johnson King has been appointed by US start-up Foundry Networks to carry out its pan-European PR. The business is worth pounds 100,000 in fees and kicks off with a press tour across the UK, France, Germany and Scandinavia. Foundry produces Ethernet technology which enables high speed computer networking. Its European headquarters are in the UK. Drusie Demopoulos, vice-president of marketing at Foundry, said: ’An ongoing, proactive PR campaign is a key element in educating the market about the benefits of our technology.’

Hi-tech agency Johnson King has been appointed by US start-up

Foundry Networks to carry out its pan-European PR. The business is worth

pounds 100,000 in fees and kicks off with a press tour across the UK,

France, Germany and Scandinavia. Foundry produces Ethernet technology

which enables high speed computer networking. Its European headquarters

are in the UK. Drusie Demopoulos, vice-president of marketing at

Foundry, said: ’An ongoing, proactive PR campaign is a key element in

educating the market about the benefits of our technology.’



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