PR EUROPE: PARIS - B-M assists Promodes in Casino bid

French food retailer Promodes is using Burson-Marsteller to support its pounds 2.8 billion takeover bid for rival supermarket chain Casino and its holding company, Rallye. A successful takeover by Promodes would see the formation of the largest food retailer group in France with over 13 per cent of the market. French legislation designed to protect city centres and smaller shops has made organic growth in supermarket groups hard and has pushed them into growth through acquisition. B-M has been providing corporate communications advice to Promodes since the beginning of the year and was called in to support the takeover bid when it was launched on 1 September.

French food retailer Promodes is using Burson-Marsteller to support

its pounds 2.8 billion takeover bid for rival supermarket chain Casino

and its holding company, Rallye. A successful takeover by Promodes would

see the formation of the largest food retailer group in France with over

13 per cent of the market. French legislation designed to protect city

centres and smaller shops has made organic growth in supermarket groups

hard and has pushed them into growth through acquisition. B-M has been

providing corporate communications advice to Promodes since the

beginning of the year and was called in to support the takeover bid when

it was launched on 1 September.



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