Cohn and Wolfe plans to extend its Europe reach

US-owned public relation agency Cohn and Wolfe has revealed plans to double its European network before the end of next year.

US-owned public relation agency Cohn and Wolfe has revealed plans

to double its European network before the end of next year.



It is to open its fourth European office in November, in Frankfurt, and

is also planning to gain footholds in Spain and France before the end of

next year, bringing its total number of European offices to six.



The Frankfurt office, C&W’s first appearance in Germany, will be headed

up by ex-Burson-Marsteller director Stephan Hoursch and Volker Klenk who

has worked as a freelance consultant since leaving B-M in 1993.



As joint managing directors, Hoursch and Klenk will report to

London-based James Thellusson, international network director.



’Germany is a key market for any company with aspirations to build a

network which can service clients globally,’ said Thellusson.



’We have clients in the US looking for comprehensive European coverage,’

he added. ’If we don’t have the offices to service the business then

they will move on.’



The Frankfurt office is the first new Cohn and Wolfe office to open in

continental Europe since the Italian office in Milan launched in

1996.



It also has bases in London and Copenhagen.



Cohn and Wolfe’s international expansion reached Australia earlier this

year with the opening of a Sydney agency in March. The office was

created to service current C&W accounts linked closely to the 2000

Olympics, including Coca-Cola.



C&W is, along with sister agency group Burson-Marsteller, owned by the

Young and Rubicam group. Although the two agencies work together on

selected accounts, they operate autonomously.



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