Walker takes charge of CME’s eastern drive

Broadcasting giant Central European Media Enterprises (CME) has appointed Doug Walker as its first director of corporate communications.

Broadcasting giant Central European Media Enterprises (CME) has

appointed Doug Walker as its first director of corporate

communications.



Walker, who joined CME at the beginning of September, has been acting as

a consultant for telecom company Orange. He has also worked with Intel,

Amdahl and Mercury Communications as director of communications.



Walker’s key task will be to raise the profile of CME, which has

television and radio stations in Germany and throughout Eastern

Europe.



In the Czech Republic CME owns Nova TV and radio station Nova Alpha.



The launch of TV channel Nova in the Czech Republic in 1994 gave

post-Communist Eastern Europe its first private channel.



In 1995 CME launched Pro TV and Pro 102 FM radio in Romania, and Pop TV

in Slovenia. In Slovakia the Markiza channel, launched last year,

reaches 80 per cent of the population. CME will also be launching a

channel, TVN, in Poland in October.



’We work closely with the local partners who operate the stations with

CME,’ said Walker, who will be based in CME’s London office. Although

the stations run their own PR activities locally, Walker said he would

still work on certain projects.



’Some will be looking to sell their programmes in the future, so I will

help raise their international profile,’ he said. ’Part of my job is

getting people to realise the opportunities that exist in central

Europe.’



CME was founded in 1993 by Ronald Lauder, son of cosmetics company

founder Estee Lauder.



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