Simoco tunes into Edelman

Edelman Worldwide has been hired by Simoco, a producer of mobile radios, to handle its worldwide public affairs and public relations. The account, said to be worth well into six figures, will be managed from Edelman’s London office.

Edelman Worldwide has been hired by Simoco, a producer of mobile

radios, to handle its worldwide public affairs and public relations. The

account, said to be worth well into six figures, will be managed from

Edelman’s London office.



Edelman is the first PR agency to be appointed by Cambridge-based

Simoco.



PR work will be concentrated in Europe, the Middle East, India and

Australasia.



The agency will work on lobbying radio regulators in regions where

issues arise concerning the availability of airwaves. It will also focus

on media relations, raising awareness of Simoco’s range of products and

systems among utilities and transport firms.



Pat Rogers, deputy managing director of Edelman Worldwide, said: ’Simoco

has always handled issues for itself. But they decided they needed an

agency which could raise the profile of their solutions.’



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