Richard Saunders, former director of development and communications
at United News and Media, has joined Cardew and Company as a
United has been a client of Cardew and Company for two years and
Saunders will work on the account at the agency.
Saunders, 45, will receive an undisclosed proportion of equity in the
agency. He was appointed by Lord Hollick, head of media and financial
group MAI in July 1995. MAI became United News in April 1996 following a
Previously, Saunders had spent 15 years at the Treasury where he rose to
become press secretary to then Chancellor Norman Lamont.
He was subsequently made head of the Treasury’s private finance
’We’ve been adding substantial amounts of new business and Richard’s
appointment represents a large strengthening of the team,’ said Anthony
Cardew, chairman of Cardew and Company.
Saunders said: ’It’s not very often you get an opportunity to come and
work for an organisation as impressive as this one. My personal
portfolio has yet to settle down but I wouldn’t want to restrict myself
to media clients.’
Cardew and Co has recently handled the demerger of tobacco giant
Gallaher and four electricity merger bids. It has also promoted account
manager Jon Simmons to the post of associate director. He joined in 1995
from Barnfather Associates.