Boehringer Ingelheim - the world’s biggest independent
pharmaceuticals company - has hired Lindsay Guy as its first UK in-house
Guy has joined Boehringer from Whitbread plc, where she was PR manager
for Beefeater Restaurant and Pub. She will head all Boehringer’s UK
corporate PR for its respiratory and cardiovascular medicines.
’My task is to set up an in-house department working across all
divisions of the company, liaise with our product PR agencies and
co-ordinate all PR activities,’ she said.
BMA Communications has handled the firm’s corporate PR for three years
and also works with Windsor Healthcare, Boehringer’s OTC division.
Lindsay Morgan, a director of BMA, said the appointment reflected the
importance of the UK market and the firm’s commitment to PR worldwide.