Boehringer hires first UK in-house PR manager

Boehringer Ingelheim - the world’s biggest independent pharmaceuticals company - has hired Lindsay Guy as its first UK in-house PR manager.

Boehringer Ingelheim - the world’s biggest independent

pharmaceuticals company - has hired Lindsay Guy as its first UK in-house

PR manager.



Guy has joined Boehringer from Whitbread plc, where she was PR manager

for Beefeater Restaurant and Pub. She will head all Boehringer’s UK

corporate PR for its respiratory and cardiovascular medicines.



’My task is to set up an in-house department working across all

divisions of the company, liaise with our product PR agencies and

co-ordinate all PR activities,’ she said.



BMA Communications has handled the firm’s corporate PR for three years

and also works with Windsor Healthcare, Boehringer’s OTC division.

Lindsay Morgan, a director of BMA, said the appointment reflected the

importance of the UK market and the firm’s commitment to PR worldwide.



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