Rowland Worldwide is to become part of Saatchi and Saatchi when
parent company Cordiant demerges at the end of the year, rather than
becoming part of the Bates group, as originally planned.
The decision, confirmed this week, represents a U-turn by Cordiant after
pressure from major Saatchi and Saatchi clients including Procter and
Gamble and Du Pont.
Cordiant was set up as a holding company after the Saatchi brothers
split with Saatchi and Saatchi in 1995.
But in April Cordiant decided to demerge because of financial
It announced that its advertising agency groups Saatchi and Saatchi and
Bates would split, with Rowland becoming part of Bates.
Because Bates has more below-the-line operations than Saatchi and
Saatchi it was originally felt that Rowland would fit better with
The Rowland Company UK managing director Beverley Kaye hinted at tension
within management ranks over the original demerger decision.
’It is of some comfort to those of us who spearhead the businesses that
we had some influence over the powers that be,’ she said.