Lynne Franks PR has changed its name to Life PR in a step away from
its founder’s flamboyant image. The move coincides with a re-shaping of
teh agency’s senior management.
Deputy managing director Julian Henry has opted to go part time to
concentrate on his management of the Spice Girls’ PR, while another of
the four-strong board, Ruth Tobbell, has resigned. She will leave in
December for a career away from PR. Tobbell joined the agency a year ago
from Johnson and Johnson.
Henry’s position within the agency has been altered to ’partner’. He
will continue to work at the agency two days a week, concentrating on
its entertainment clients.
Graham Goodkind has been promoted to managing director and fashion
director Claudia Marten has been brought on to the board. Samantha
Royston remains chairman and chief executive.
The agency has also created two extra associate director positions,
which will be filled by Gaby Jesson and Tilly Sampson. They join Lara
Turner and Francesca Lee, who were made associate directors in
The relaunch of the agency as Life PR serves as a symbolic severing of
links with its founder Lynne Franks. ’We felt the Lynne Franks name was
holding us back,’ explained Royston.
Inevitably Lynne Franks the agency has been identified with Lynne Franks
the person, whose business was firmly based in the fashion world.
The agency has expanded its portfolio in recent years to include
’heavyweight’ clients such as Abbey National and Motorola.
The agency is creating three new units to identify influences on
consumers, keep track of new trends and to maximise media exposure for