Life change for Lynne Franks PR

Lynne Franks PR has changed its name to Life PR in a step away from its founder’s flamboyant image. The move coincides with a re-shaping of teh agency’s senior management.

Lynne Franks PR has changed its name to Life PR in a step away from

its founder’s flamboyant image. The move coincides with a re-shaping of

teh agency’s senior management.



Deputy managing director Julian Henry has opted to go part time to

concentrate on his management of the Spice Girls’ PR, while another of

the four-strong board, Ruth Tobbell, has resigned. She will leave in

December for a career away from PR. Tobbell joined the agency a year ago

from Johnson and Johnson.



Henry’s position within the agency has been altered to ’partner’. He

will continue to work at the agency two days a week, concentrating on

its entertainment clients.



Graham Goodkind has been promoted to managing director and fashion

director Claudia Marten has been brought on to the board. Samantha

Royston remains chairman and chief executive.



The agency has also created two extra associate director positions,

which will be filled by Gaby Jesson and Tilly Sampson. They join Lara

Turner and Francesca Lee, who were made associate directors in

January.



The relaunch of the agency as Life PR serves as a symbolic severing of

links with its founder Lynne Franks. ’We felt the Lynne Franks name was

holding us back,’ explained Royston.



Inevitably Lynne Franks the agency has been identified with Lynne Franks

the person, whose business was firmly based in the fashion world.



The agency has expanded its portfolio in recent years to include

’heavyweight’ clients such as Abbey National and Motorola.



The agency is creating three new units to identify influences on

consumers, keep track of new trends and to maximise media exposure for

brands.



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