No frills stockbroking service ShareLink has shortlisted two
agencies to handle its consumer public relations and to run its press
office, following the departure of its head of investor services Emma
Kane, who ran Sharelink’s public relations, left to become executive
director at financial PR agency Basham and Coyle Partnership, taking her
assistant Alison Cashmore with her.
Dewe Rogerson, Citigate, Financial Dynamics, Brunswick and Shandwick
Consultants are all understood to have pitched for the work. A final
decision is expected at the end of September.
The pitch process began more than a month ago, in anticipation of Kane’s
ShareLink, which was taken over by US discount broker Charles Schwab in
1995, is looking for an agency to promote its services to investors in
ShareLink marketing director Guy Knight said Schwab may also use the
chosen agency to promote its expansion in Europe and further afield.
Schwab opened offices in the Hong Kong and the Cayman Islands this year,
and may use the UK as a launching pad for further expansion.
ShareLink, founded in 1987, does not offer advice but takes orders for
transactions over the phone and by computer. It deals in UK and US