FH lands Goldfish brand PR work

Goldbrand Developments, the joint venture company set up by Centrica and HFC Bank to launch the Goldfish credit card, has brought in Fishburn Hedges to run its PR as it moves into the next phase of the brand’s growth.

Goldbrand Developments, the joint venture company set up by

Centrica and HFC Bank to launch the Goldfish credit card, has brought in

Fishburn Hedges to run its PR as it moves into the next phase of the

brand’s growth.



Ludgate has been handling the brand’s consumer and corporate PR since

its launch last September - an account worth around pounds 100,000 to

the agency.



A spokesman for Centrica - the newly-demerged consumer supply division

of British Gas - said PR needs for Goldfish had changed, prompting the

review.



’As the brand widens to encompass non-financial products we felt we

needed more consumer-focused PR.’ he said.



FH will take over the enlarged account next month, when Ludgate’s

contract ends. Goldbrand has also been working with MacLaurin

Communications on a project basis, with the agency publicising the

latest round of Billy Connolly TV commercials.



The Goldfish brand will be extended within the next few months to

include non-financial services, said the Centrica spokesman.



’We have a number of options for new launches which we are actively

researching,’ he added.



The credit card, which has attracted 500,000 consumers to sign up over

the past year, offers discounts on gas bills, BT phone bills, TV

licences, and at Boots and Asda.



It is believed that Goldbrand held invited four agencies to pitch for

the account, including Ludgate and F-H.



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