Goldbrand Developments, the joint venture company set up by
Centrica and HFC Bank to launch the Goldfish credit card, has brought in
Fishburn Hedges to run its PR as it moves into the next phase of the
Ludgate has been handling the brand’s consumer and corporate PR since
its launch last September - an account worth around pounds 100,000 to
A spokesman for Centrica - the newly-demerged consumer supply division
of British Gas - said PR needs for Goldfish had changed, prompting the
’As the brand widens to encompass non-financial products we felt we
needed more consumer-focused PR.’ he said.
FH will take over the enlarged account next month, when Ludgate’s
contract ends. Goldbrand has also been working with MacLaurin
Communications on a project basis, with the agency publicising the
latest round of Billy Connolly TV commercials.
The Goldfish brand will be extended within the next few months to
include non-financial services, said the Centrica spokesman.
’We have a number of options for new launches which we are actively
researching,’ he added.
The credit card, which has attracted 500,000 consumers to sign up over
the past year, offers discounts on gas bills, BT phone bills, TV
licences, and at Boots and Asda.
It is believed that Goldbrand held invited four agencies to pitch for
the account, including Ludgate and F-H.