Boots Healthcare hires former aide to health minister

Tim Rycroft, previously political adviser to Stephen Dorrell, the former Conservative health secretary, has re-emerged as head of corporate affairs at Boots Healthcare International (BHI).

Tim Rycroft, previously political adviser to Stephen Dorrell, the

former Conservative health secretary, has re-emerged as head of

corporate affairs at Boots Healthcare International (BHI).



He will work alongside Sharon Buckle, who was appointed international PR

and professional relations manager at BHI last November. The two will

fill the role carried out by Ian Wright, formerly head of PR at BHI and

now director of communications at Boots the Chemist.



Martin Wakeling, head of corporate affairs for the Boots Company plc,

said Rycroft had been appointed because pharmaceutical firm BHI was

growing rapidly and needed to establish its image and profile strongly

in Europe and global markets.



Buckle disclosed that BHI is reviewing its PR operations. ’BHI is going

through a period of rapid change and expansion,’ she said. ’We are

looking at PR to see how we will meet the needs and challenges of the

future.’



Buckle has been responsible for co-ordinating external agencies and

developing links with doctors, nurses, and pharmacists. Existing

agencies in the UK include Maureen Cropper Communications, Keene

Communications and Welbeck Golin/Harris.



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