Tim Rycroft, previously political adviser to Stephen Dorrell, the
former Conservative health secretary, has re-emerged as head of
corporate affairs at Boots Healthcare International (BHI).
He will work alongside Sharon Buckle, who was appointed international PR
and professional relations manager at BHI last November. The two will
fill the role carried out by Ian Wright, formerly head of PR at BHI and
now director of communications at Boots the Chemist.
Martin Wakeling, head of corporate affairs for the Boots Company plc,
said Rycroft had been appointed because pharmaceutical firm BHI was
growing rapidly and needed to establish its image and profile strongly
in Europe and global markets.
Buckle disclosed that BHI is reviewing its PR operations. ’BHI is going
through a period of rapid change and expansion,’ she said. ’We are
looking at PR to see how we will meet the needs and challenges of the
Buckle has been responsible for co-ordinating external agencies and
developing links with doctors, nurses, and pharmacists. Existing
agencies in the UK include Maureen Cropper Communications, Keene
Communications and Welbeck Golin/Harris.