Text wins global PR for Syncordia

BT has appointed Text 100 to handle global PR for Syncordia, its outsourcing and network integration arm which provides customised solutions for large corporations. Scope Ketchum and Harvard also pitched for the business.

BT has appointed Text 100 to handle global PR for Syncordia, its

outsourcing and network integration arm which provides customised

solutions for large corporations. Scope Ketchum and Harvard also pitched

for the business.



The account covers all markets outside the UK but will be handled by

Text 100’s Telecom CITI team in London. Key regions for BT in this

business area are Europe, Japan and Australia. Text 100 will work with

affiliate agencies in regions where it has no local office.



’Most of our business comes from the top 3,000 companies in the world,’

said Sonny Waheed, global marketing communications director of

Syncordia.



’Our aim is to get more business as there is a stronger move toward

integrating networks and expansion abroad by these companies.’



Katie King, associate director of Text 100, said: ’Our first task is to

conduct a global communications audit to help us shape an effective PR

strategy.’



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