Beattie Media kicks off Scottish football body

Scottish media relations specialist Beattie Media is to handle PR for a breakaway organisation of 10 Scottish premier division football clubs.

Scottish media relations specialist Beattie Media is to handle PR

for a breakaway organisation of 10 Scottish premier division football

clubs.



The agency’s managing director Gordon Beattie said the firm was invited

to accept the on-going work without a pitch for a ’substantial fee in

Scottish terms’.



The clubs want to create their own version of the English

Premiership.



They are aiming to raise more cash for the game through new television

and sponsorship deals which they hope will create a more exciting

competition.



Rangers have won the existing Scottish premier division for the last

nine years.



The 10 clubs intend to break away from the Scottish Football League and

set up a new organisation under the auspices of the Scottish Football

Association, which looks after the Scottish Cup competition and the

national team. The new premier division could start from the 1998

season.



The clubs also intend to set up a separate board with a chairman and

chief executive independent of the clubs. The board would handle

marketing, advertising and television rights, like the English

Premiership.



A new five-year contract with Sky could be worth about pounds 87.5

million, observers believe. Part of the proceeds would be used to

develop the three lower Scottish football divisions.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.