GEC overhaul creates a new comms director

GEC is creating the role of director of corporate communications, as managing director George Simpson completes a strategic overhaul of the defence and electronics group.

GEC is creating the role of director of corporate communications,

as managing director George Simpson completes a strategic overhaul of

the defence and electronics group.



Corporate communications is currently run by PR manager Philip Preloar

but it is thought that the new appointee will occupy a much more senior

position.



A raft of new appointments since Simpson’s arrival at GEC a year ago are

a reflection of his wish to implement a more formal communications

structure at GEC and his own desire to work closely with his corporate

communications team.



Sir Geoffrey Pattie, a former Tory defence minister, recently arrived as

GEC’s first marketing director. Sarah Morrison also joined the board to

work on community relations. A strategic development director, Jack

Fryer, has also been appointed.



Simpson is focusing upon repositioning GEC’s joint ventures and

refocusing on GEC-Marconi, its defence and space division.



But the firm’s public image has suffered along the way. Last year GEC

faced public criticism for handing Simpson a remuneration package worth

up to pounds 10 million over five years. Some saw this as misjudged amid

backlashes against so-called ’fat cats’. Simpson was paid over pounds 1

million for his first six months at the company.



GEC uses Brunswick to manage some elements of its corporate PR, plus

Lowe Bell on a project basis.



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