Britvic to hold agency pitch for Tango brand

Britvic Soft Drinks is reviewing the role of Freud Communications on its flagship Tango brand. The company has seen credentials presentations from six agencies from which it will form a shortlist.

Britvic Soft Drinks is reviewing the role of Freud Communications

on its flagship Tango brand. The company has seen credentials

presentations from six agencies from which it will form a shortlist.



The rethink on Britvic’s key brand comes six months after the arrival of

new marketing director Andrew Marsden. Marketing manager, carbonates

David Atter has been co-ordinating the review process although he leaves

the company early next month.



It is thought that Freud will be repitching for the Tango account, along

with the shortlisted agencies.



Freud has been working on the Tango business since last year. Previously

much of the consumer PR was generated by the brand’s advertising agency

HHCL and Partners.



Advertising is not thought to be involved in the current review.



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