Sir Nicholas Lloyd, former editor of the Daily Express, is to set
up a PR consultancy with Howell James, former political secretary to
John Major, and Peter Brown, Lord Lloyd-Webber’s US publicist.
The new company, Brown Lloyd James, opens for business at the end of
The consultants are understood to be pitching to handle PR for the
Millennium Dome at Greenwich.
James refused to comment, but discussions are understood to be underway
between the consultancy and Peter Mandelson, minister without portfolio,
who is overseeing the Dome project.
Sir Nicholas Lloyd has been advising major corporations on government
affairs and press relations since his resignation from the Daily Express
in 1995. He would not disclose which companies he has been advising.
Brown Lloyd James has already won its first client: Lord Lloyd-Webber
has switched his business from Lowe Bell to the new firm. It will handle
his personal publicity and that of his theatre and music company, the
Really Useful Group.
Brown is folding his US business, Brown and Argus, whose clients include
the BBC and auctioneer Christie’s, into the new firm.
He has worked with Lloyd-Webber since 1983 and is godfather to the
composer’s son. Brown was at pains to point out that Lloyd-Webber is
happy with Lowe Bell’s work but had made the switch because he wanted to
help him with the new firm.