Former Express editor Lloyd sets up own PR shop

Sir Nicholas Lloyd, former editor of the Daily Express, is to set up a PR consultancy with Howell James, former political secretary to John Major, and Peter Brown, Lord Lloyd-Webber’s US publicist.

Sir Nicholas Lloyd, former editor of the Daily Express, is to set

up a PR consultancy with Howell James, former political secretary to

John Major, and Peter Brown, Lord Lloyd-Webber’s US publicist.



The new company, Brown Lloyd James, opens for business at the end of

September.



The consultants are understood to be pitching to handle PR for the

Millennium Dome at Greenwich.



James refused to comment, but discussions are understood to be underway

between the consultancy and Peter Mandelson, minister without portfolio,

who is overseeing the Dome project.



Sir Nicholas Lloyd has been advising major corporations on government

affairs and press relations since his resignation from the Daily Express

in 1995. He would not disclose which companies he has been advising.



Brown Lloyd James has already won its first client: Lord Lloyd-Webber

has switched his business from Lowe Bell to the new firm. It will handle

his personal publicity and that of his theatre and music company, the

Really Useful Group.



Brown is folding his US business, Brown and Argus, whose clients include

the BBC and auctioneer Christie’s, into the new firm.



He has worked with Lloyd-Webber since 1983 and is godfather to the

composer’s son. Brown was at pains to point out that Lloyd-Webber is

happy with Lowe Bell’s work but had made the switch because he wanted to

help him with the new firm.



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