DIARY: No, Halloween has not come early. ...

No, Halloween has not come early. This wizard, elf and devil are just members of GCI’s consumer team using a little magic to win the PR business for Sony’s games software giant Psygnosis (PR Week, 12 July). ‘It’s a young, trendy company so we knew we couldn’t walk in with the usual set of overheads,’ says account director Vicky Bolger (far right). Spooky.

No, Halloween has not come early. This wizard, elf and devil are just

members of GCI’s consumer team using a little magic to win the PR

business for Sony’s games software giant Psygnosis (PR Week, 12 July).

‘It’s a young, trendy company so we knew we couldn’t walk in with the

usual set of overheads,’ says account director Vicky Bolger (far right).

Spooky.



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