With evidence of Internet espionage between the hi-tech consultancies,
it looks like Web Wars could be about to break out on a computer screen
One of the first PR agencies to launch a web site in March last year,
Firefly updated its software earlier this month with the installation of
a handy device that shows who is hitting the site and how often.
In the first week alone, Firefly’s pages clocked up an impressive 2,000
hits. But far more interesting is who was doing the hitting.
An astonishing 10 per cent of hits were from rival agency Text 100
which, coincidentally, does not yet have its own web site.
More telling, perhaps, is that the most popular section on the Firefly
web site proved the recruitment pages which lists all available posts at
Through the wonders of modern technology I can reveal that the two
members of Text’s staff most interested in Firefly’s site are those
using computers identified by numbers 127 and 58. With all that
recruitment page activity, are numbers 127 and 58 trying to say