DIARY: Big Breakfast eggs on Two-Ten’s MD to become a slave to a good cause

Why, you may ask, is Two-Ten MD Paul McFarland looking as if he is about to walk the plank? The answer is because he is.

Why, you may ask, is Two-Ten MD Paul McFarland looking as if he is about

to walk the plank? The answer is because he is.



Just minutes after this shot was taken, McFarland plummeted from a

diving board into the icy depths of an unheated swimming pool, having

fallen foul of the Big Breakfast’s Twisting by the Pool competition.



The contest, in which McFarland was pitted against Two-Ten post room

assistant Geoff Girling, hinges on a telephone game of pontoon and it

wasn’t McFarland’s lucky day.



But McFarland’s humiliations are not over yet. On 31 July he and his

fellow directors, will be at the beck and call of Two-Ten staff, and

anyone else who knows them, as slaves for the day.



The day’s enslavement, which sees McFarland cast as a mail and despatch

boy, follows a slave auction conducted by a whip and gavel wielding

Jeremy Weinberg from the IPR.



The temporary subjugation, and the Big Breakfast debut, are not evidence

of a somewhat murky private life but rather the first fundraising steps

in the run-up to the annual Two-Ten PR Charity Softball Tournament, in

aid of the Helen Downes Memorial Fund for ovarian cancer research.



For the small sum of pounds 50, readers can enslave McFarland or recruit

slave auctioneer Weinberg by calling, respectively, Two-Ten’s Flora

Hamilton or the IPR.



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