Why, you may ask, is Two-Ten MD Paul McFarland looking as if he is about
to walk the plank? The answer is because he is.
Just minutes after this shot was taken, McFarland plummeted from a
diving board into the icy depths of an unheated swimming pool, having
fallen foul of the Big Breakfast’s Twisting by the Pool competition.
The contest, in which McFarland was pitted against Two-Ten post room
assistant Geoff Girling, hinges on a telephone game of pontoon and it
wasn’t McFarland’s lucky day.
But McFarland’s humiliations are not over yet. On 31 July he and his
fellow directors, will be at the beck and call of Two-Ten staff, and
anyone else who knows them, as slaves for the day.
The day’s enslavement, which sees McFarland cast as a mail and despatch
boy, follows a slave auction conducted by a whip and gavel wielding
Jeremy Weinberg from the IPR.
The temporary subjugation, and the Big Breakfast debut, are not evidence
of a somewhat murky private life but rather the first fundraising steps
in the run-up to the annual Two-Ten PR Charity Softball Tournament, in
aid of the Helen Downes Memorial Fund for ovarian cancer research.
For the small sum of pounds 50, readers can enslave McFarland or recruit
slave auctioneer Weinberg by calling, respectively, Two-Ten’s Flora
Hamilton or the IPR.