Children's hospice charity Chase goes digital this Christmas

A children's hospice charity has turned to digital Christmas cards in a bid to raise money for its cause and to appeal to environmentally friendly consumers.

Digital card: Andrew Castle design

Chase has launched an ‘ecard' system that allows people to send as many digital Christmas cards as they like. There are a variety of different designs on offer.

The scheme is being backed by BBC Dragon's Den star Theo Paphitis, who has also agreed to film a short video for the charity's website to help spread the word.

Chase marketing manager Juliette Gillard said: ‘Theo is a great supporter of Chase and when he saw our ecard system he told us he thought it was so good that everyone should be using it. Theo is recognised as someone who knows a good idea and a good product when he sees it, so coming from him, this was a really great recommendation.'

Chase has been hard hit by the recession and is now facing cuts, so the charity is hoping the extra donations made by companies and individuals in return for sending ecards will make a difference.

The charity is hoping the ecards will appeal to environmentally friendly people, as well as those who want to take the stress out of writing Christmas cards.

One of the ecards also features GMTV presenter Andrew Castle, while other options include animated designs, videos and photos.

To see the Theo Paphitis' video and the ecards click here.


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