NEWS: PR EUROPE

LJUBLJANA: Pristop a McDonald’s winner

LJUBLJANA: Pristop a McDonald’s winner



Fast food giant McDonald’s has hired Pristop to handle its PR needs in

Slovenia. Hired this month and due to start work in August, the agency

will manage general media relations, consumer PR and business to

business communications with restaurant franchisees. McDonald’s handed

Pristop the account after seeing presentations from several other PR

firms including Spem, which previously handled project work for the

company.



BERNE: Industry department names PRs



Switzerland’s department for industry and employment, the Office Federal

des Arts et Metiers, has named its PR advisers for a three year campaign

to boost foreign investment in the country. Local agency Peter Butikozer

will handle a ‘corporate identity’ programme to include press relations

work, organising events, producing brochures and managing an information

hotline. Independent consultant Manfred Herr will liaise with Swiss

representatives abroad. Worth around SFr500,000 (pounds 255,000) in

fees, the campaign will target businesses in Germany, the US and South

East Asia.



PARIS: Etienne leaves F-H for GCI role



Philippe Etienne, former vice president of Fleishman-Hillard France, has

joined Moreau Lascombe GCI as business development director. Etienne,

who spent two years with F-H in Brussels and then Paris, will help

expand GCI’s client list in internal communications, financial PR and

public affairs. ‘My objective for the moment is to define our priorities

and install a mechanism to help senior consultants develop their own

capabilities,’ he said.



DUSSELDORF: Tamesis to open in Germany



London-based agency Tamesis is to open its first office in Germany in

September. The business to business PR firm specialises in property and

urban regeneration projects and has had a branch in Paris since June.

‘The setting up of offices in Europe is based on the fact that we

already do a lot of work there,’ said agency partner Sue Brown. The

Dusseldorf office will have a staff of three or four and will handle

work for local authorities in the Ruhr region.



CORK: Gas board warms to Murray



Ireland’s state-owned gas company Bord Gais Ć’ireann has picked Dublin

based Murray Consultants as its first retained PR consultancy. The Cork-

based utility appointed Murray Consultants from a shortlist of five

after issuing a public call for tender earlier this year (PR Week, 9

March). Working with Bord Gais’ in-house PR team of two staff, Murray’s

brief will include advice on PR strategy, public affairs, relations with

the company’s 250,000 customers and internal communications for its 800

staff.



MUNICH: Mindscape hires Ketchum



Mindscape, the consumer software company, has hired Ketchum Public

Relations to raise its profile during the Frankfurt international book

fair in March. The agency will promote Mindscape’s entertainment and

education software products to retailers and consumers through press

relations, direct mail and events campaign. Ketchum handled the German

launch of Mindscape’s interactive CD-ROM Dogz: Your Computer Pet,

earlier this year.



edited by John-Pierre Joyce



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