Hewlett Packard, the US-owned IT giant, is reviewing public relations
for its computer systems division as it gears up for a major assault on
the server market.
The division, which is part of Hewlett Packard’s computer organisation
business unit together with its PC division, put up its PR account for
review this month after five years with Cheshire-based consultancy
Insight Marketing and Communications. The account is believed to be
worth between pounds 50,000 and pounds 100,000.
Suzanne Bailey, the computer systems division’s marketing communications
manager, said the review was standard procedure and would give Hewlett
Packard the chance to reconsider its communications needs. It did not,
she said, reflect on Insight’s performance.
‘It is an opportunity to talk to new agencies and to see if they can
offer something different,’ said Bailey. ‘It is company policy to review
every few years. We have very good relations with Insight but if we feel
another agency can offer us more, then so be it.’
She added that three or four agencies, including Insight, would be asked
to pitch with a decision before the end of Hewlett Packard’s financial
year in October.
Mainly a media relations brief focusing on the computer and business
press, the account involves positioning Hewlett Packard’s servers,
workstations and multi user systems in an increasingly aggressive