NEWS: Hewlett Packard reviews PR for business push

Hewlett Packard, the US-owned IT giant, is reviewing public relations for its computer systems division as it gears up for a major assault on the server market.

Hewlett Packard, the US-owned IT giant, is reviewing public relations

for its computer systems division as it gears up for a major assault on

the server market.



The division, which is part of Hewlett Packard’s computer organisation

business unit together with its PC division, put up its PR account for

review this month after five years with Cheshire-based consultancy

Insight Marketing and Communications. The account is believed to be

worth between pounds 50,000 and pounds 100,000.



Suzanne Bailey, the computer systems division’s marketing communications

manager, said the review was standard procedure and would give Hewlett

Packard the chance to reconsider its communications needs. It did not,

she said, reflect on Insight’s performance.



‘It is an opportunity to talk to new agencies and to see if they can

offer something different,’ said Bailey. ‘It is company policy to review

every few years. We have very good relations with Insight but if we feel

another agency can offer us more, then so be it.’



She added that three or four agencies, including Insight, would be asked

to pitch with a decision before the end of Hewlett Packard’s financial

year in October.



Mainly a media relations brief focusing on the computer and business

press, the account involves positioning Hewlett Packard’s servers,

workstations and multi user systems in an increasingly aggressive

market.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in