NEWS: Swiss Life ends Ludgate relations in favour of GCI

Swiss Life, the insurance and pensions provider, has handed its pounds 40,000 fee account to GCI, ending a four-year relationship with Ludgate Communications.

Swiss Life, the insurance and pensions provider, has handed its pounds

40,000 fee account to GCI, ending a four-year relationship with Ludgate

Communications.



The company appointed GCI last Friday after seeing pitches from four

other consultancies: Lansons, Polhill Communications, Holmes and

Marchant and incumbent Ludgate. Initial approaches were made to ten

agencies after Swiss Life decided to review its PR requirements.



The review was prompted by organisational changes earlier this year

which saw the company split into three autonomous divisions: personal

finance, employee benefits and investment services. Although each

division is responsible for its own marketing activities GCI’s PR brief

will straddle all three.



Managed by a three-strong account team at GCI’s professional and

financial services division, the account will be primarily media

relations led. Target press will include trade journals for financial

advisers and personal finance publications aimed at consumers.



The account win is a significant boost for GCI and its professional and

financial services head Sue Ryan, who joined the agency last year.



‘We are a specialised unit within a reasonably sized PR agency and to

win an account that is pure financial PR is very pleasing, especially

when we were up against some very strong specialists,’ said Ryan.



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