Swiss Life, the insurance and pensions provider, has handed its pounds
40,000 fee account to GCI, ending a four-year relationship with Ludgate
The company appointed GCI last Friday after seeing pitches from four
other consultancies: Lansons, Polhill Communications, Holmes and
Marchant and incumbent Ludgate. Initial approaches were made to ten
agencies after Swiss Life decided to review its PR requirements.
The review was prompted by organisational changes earlier this year
which saw the company split into three autonomous divisions: personal
finance, employee benefits and investment services. Although each
division is responsible for its own marketing activities GCI’s PR brief
will straddle all three.
Managed by a three-strong account team at GCI’s professional and
financial services division, the account will be primarily media
relations led. Target press will include trade journals for financial
advisers and personal finance publications aimed at consumers.
The account win is a significant boost for GCI and its professional and
financial services head Sue Ryan, who joined the agency last year.
‘We are a specialised unit within a reasonably sized PR agency and to
win an account that is pure financial PR is very pleasing, especially
when we were up against some very strong specialists,’ said Ryan.